Brand and the Royal Wedding

Royal Wedding street party flags
Royal Wedding street party flags

Well, there’s not much more to say on the Royal Wedding, but what struck me were the links with the whole subject of ‘Brand’: ‘Brand Britain’, the ‘Kate and William’ brand and the ‘Royal Brand’. One of the many messages that emerged from the media was how authentic William and Catherine wanted the occasion to be, reflecting their own values and beliefs and ultimately being true to themselves.

So perhaps this is an opportunity for the Royal Family to continue to renew and reinvent their brand, whilst ensuring consistency and continuity. Their extensive and appropriate use of Twitter, their own Facebook page and a dedicated wedding website are good examples of how an established brand can seek to remain current in the 21st century.