Your Brand - shaken or stirred?
Having seen the new Bond movie Skyfall, hailed to be the best of all in the 50 year history of this global brand, I am not surprised at the announcement that it’s the highest grossing 007 movie ever in the UK. And all the signs are that, ahead of its release around the globe, this could be the most successful ever.
So what makes this brand so powerful and successful? Through the years, the franchise has succeeded in portraying and marketing the Bond brand in a very consistent way; it’s current, not only keeping up with the times but looking to the future; it has presence and impact; and, just as the best strong, tradition-rich brands, it has adapted to changing social attitudes and trends without losing sight of its uniqueness.
The fast cars, beautiful women and luxury brand product placement all add to the success, but it’s the personal brand of the James Bond character, expertly mastered by Daniel Craig, that embodies the brand. From his sartorial confidence in all situations (yes, even when in his swimming trunks!), to his cool, calm and collected, yet focused and intense presence, even the touches of wit and humour, Bond’s authenticity shines throughout the years.
I’m not suggesting you emulate Bond down to the last cufflink, but if you’re thinking about your own Personal Brand, there are some key elements that you will need to embody; be current, be authentic, be consistent and ensure you create presence. Identify what makes you unique and work on that to create a successful and outstanding Personal Brand of your own.